If not now, then when will the Buffalo Bills win a Super Bowl?

We don't need to add hyperbole to that question and say it's now or never, but NFL teams cannot take Super Bowl windows for granted—that includes a franchise that made it to the big game in four consecutive seasons between 1990 and 1993. Every year, the playoff picture changes because of offseason roster movement, injuries and sheer competitiveness among the world's best athletes.

When asked about a Super-or-bust outlook for the Bills, general manager Brandon Beane chose not to feed into it:

"I understand the question, and I get why people would think that, but this is not a one year, we gotta get to the Super Bowl or not. I want to get to the Super Bowl every year. But we can win the Super Bowl this year, and we’re gonna be fighting like hell to get back there next year. No move we made this year was an all-in, you better do it now."

On one hand, Beane is correct in his statement. With its current roster, Buffalo should remain in playoff contention for years to come, but again, the club's opportunities could come and go within a short period.

When a team adopts a Super Bowl-or-bust mentality, anything other than a successful title run feels like a disappointment. The Bills should feel that way after back-to-back losses to the Kansas City Chiefs in the AFC Championship Game and the divisional round.

Last year, the Bills ranked third in scoring and gave up the fewest points, which means they had one of the league's most balanced rosters. Buffalo could field top-three offensive and defensive units in the upcoming term as well. The front office strengthened various positions through free agency and the draft.

Buffalo made a splashy signing, inking Von Miller to a six-year, $120 million deal. Before anyone says he's headed downhill at 33 years old, look at what he did for the reigning champion Los Angeles Rams last season. He recorded nine sacks between Week 15 and Super Bowl 56—at least one in every contest except the NFC Championship Game. As a pass-rushing closer on defense, the three-time All-Pro significantly upgrades last year's stingiest defense.

The Bills made a couple of underrated signings, bringing in defensive tackles DaQuan Jones and Tim Settle to shore up their run support after giving up 19 scores on the ground (ranked 26th) in 2021.