Madison Avenue long has adored NFL quarterbacks, and Teddy Bridgewater figures he has what it takes to get some of that love. The Vikings rookie knows he will have to perform on the field to have long-term success in marketing. If that happens, he says, he has the charisma to put up a good Q Score, the measurement used by advertisers. "Of course, I feel I can be that guy," Bridgewater said. "With my personality, I just feel that's something I can definitely do." Despite being just the No. 32 pick in the NFL draft in May, Bridgewater is off to a good marketing start. Thanks to his success at the University of Louisville, No. 5 had the fourth-best-selling NFL jersey among rookies the week after he was selected. Bridgewater already has endorsement deals with Cadillac, Nike and several trading card companies. Guiding him along the way has been his business manager, Abe Elam, an NFL defensive back from 2006-12 who developed a relationship with Bridgewater several years ago that was helped by their both being South Florida natives. "I believe he's a very marketable guy," Elam said. "The most important thing now is for Teddy to focus on what he does on the football field and how he carries himself. But I think if he does those things, a lot of opportunities will be open for him." When training camp gets underway July 25, Bridgewater will battle Matt Cassel and, to a lesser extent, Christian Ponder for the starting job. No doubt the advertising world will be paying attention.
Vikings' Teddy Bridgewater: 'I can be that guy' in marketing world, too
St. Paul Pioneer Press | Jul 5