The Jacksonville Jaguars signed Tim Tebow to help install the culture Urban Meyer wants and to generate fan interest. With training camp just weeks away, Meyer and the Jaguars might have the opportunity to do both on HBO’s Hard Knocks.

When the Jaguars signed Tebow, many believed the signing was a gimmick. But Meyer believes the 33-year-old tight end can make a difference this summer, both proving himself as a player and voice in the locker room. It’s already attracted plenty of attention to Jaguars’ minicamp, putting the spotlight on a franchise that is often ignored.

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Jacksonville doesn’t have to be on the upcoming season of Hard Knocks, which is recorded during training camp and the preseason. NFL rules allow teams with first-year coaches to decline the opportunity, but it seems Meyer is at least open to the extra spotlight that many shy away from.