Travis Kelce believes every year is Super Bowl or bust for the Kansas City Chiefs.

Kelce set a new single-season record for receiving yards by a tight end, but he doesn't consider the 2020 campaign a success as the Chiefs fell short of defending their championship against the Tampa Bay Buccaneers in Super Bowl LV.

"I took a note from the (Chicago) Bulls when they were winning their (NBA) championships and had their run. It don't mean a thing if you ain't got the ring, baby," Kelce told SiriusXM NFL Radio. "All those accolades, all that stuff, it might be cool when I'm sitting down on a couch watching the young guys trying to chase the record, but right now, none of that really meant anything.