The topic of the NBA potentially changing its logo has come back into focus this week thanks to Kyrie Irving, but it remains unlikely that we are going to see a new logo at any point in the near future. Why? Money, of course.

The current NBA logo was designed in 1969 and features the silhouette of Los Angeles Lakers Legend and Hall of Famer Jerry West. While it is well known that West is the player depicted in the logo, the NBA has been reluctant to acknowledge that. When asked about the logo several years ago, former NBA commissioner David Stern said through a spokesman that he did not know if the silhouette is West’s.