LeBron James and Jay-Z aren't the only fans flocking to see Zion Williamson.
Duke's freshman sensation has set the online ticket resale market on fire, with fans paying big money, and driving hundreds of miles, to watch the 6-7, 285-pound Williamson in the flesh. With the Blue Devils hosting the rival North Carolina Tar Heels at Cameron Indoor Stadium Wednesday night (ESPN, 9 p.m. ET), ticket prices are off the charts.
The most expensive ticket sold by Vivid to Wednesday night's game? Try $10,652, nearly double the $5,400 price for the steepest ticket to last season's game. As of Tuesday, the cheapest ticket cost $2,990. The most expensive ticket left: $6,452.
Sales traffic to Duke basketball's ticket page at Vivid Seats is up 82 percent for the 2018-2019 season, reports Vivid's Stephen Spiewak. Moreover, Duke fans are traveling a median distance of 469 miles to watch the 18-year-old Williamson.