It was originally supposed to have come out last year, but like a lot of plans that were laid waste by Covid-19, the MacKinnon Krunch cereal debut was one of them.

But since appearing on the shelves of Colorado King Soopers and City Market stores last week, boxes of MacKinnon Krunch have been “difficult to keep in stock” one King Soopers store employee in Thornton told me. That’s music to the ears of Jen Entin, the head of marketing and client management at CAA (Creative Artists Agency) Hockey, the group led by agent Pat Brisson that represents the Avalanche star center.

“We thought Nathan would be a great fit and that the Denver market would be popular. So, we kind of started the conversation there, and it took off,” Entin said.

Originally, MacKinnon was slated to do a couple of appearances at different stores to promote the cereal, which are frosted flakes but with a solid “krunch” to them, but then the pandemic hit and things were delayed all the way until early this month. That delay doesn’t seem to have dimmed sales of the cereal. Though exact numbers aren’t yet available, MacKinnon Krunch has sold briskly.