This hit the news two weeks ago, but I missed it because I was derping around Florida. It appears that no resolution has been announced yet, however, so it’s still an operative controversy, as we in the controversy business say. A Texas-based foundation — The Braden Aboud Memorial Foundation — has been in negotiations with the Boston Red Sox over the latter’s use of the “B-Strong” logo and slogan. The foundation, named after 14-year-old Braden Aboud, who died in a skiing accident — trademarked “B-Strong” for its charitable efforts in 2007. According to Aboud’s father, who runs the foundation, the Aboud foundation’s trademark is getting confused with and potentially overtaken by Red Sox-related “B-Strong” imagery in Google searches and the like. Which is kind of a big problem when you have a trademark for a similarly-purposed undertaking. Here, charitable efforts.
The Red Sox could be sued over “B-Strong”
Hardball Talk | Mar 14