Quite simply, the ESL is an idea that nobody wants, apart from the owners of football's biggest and richest clubs, who just happen to want to become even bigger and richer, despite the sugar-coated claims of their leading members.

"We will help football at every level and take it to its rightful place in the world," Perez said in a statement released by the ESL on Sunday. "Football is the only global sport in the world with more than four billion fans and our responsibility as big clubs is to respond to their desires."

Agnelli, whose faltering Juventus team could miss out on Champions League qualification this season after sliding to fourth in Serie A, just two points ahead of Napoli, claimed that "our 12 Founder clubs represent billions of fans across the globe," before adding: "We have come together at this critical moment, enabling European competition to be transformed, putting the game we love on a sustainable footing for the long-term future."

So there you have it -- rather than being a vehicle to make each ESL club richer to the tune of over £300 million a year, the Super League proposal is actually designed to be the saviour of football, and fans all over the world should be eternally grateful.

Unfortunately for the ESL leaders, the reaction from supporters has been universally hostile. Social media has been alight with condemnation from fans of all clubs, with angry statements issued by supporters' groups attached to Manchester United ("These proposals are completely unacceptable"), Arsenal ("the death of what football should be about"), Chelsea ("We are appalled") and Manchester City ("motivated by greed"), among others.