South Florida's pitch to host Super Bowl L was mailed in a three-inch-thick plastic binder to NFL owners two weeks ago. The Bay Area's bid arrived in a more modern package. Every owner was sent a white acrylic case with the Super Bowl logo and the owner's name etched on the outside. Inside the case was a white iPad mini that automatically played a presentation featuring San Francisco Mayor Ed Lee, 49ers CEO Jed York and Google Executive Chairman Eric Schmidt. The underlying theme was technology, which the Bay Area's Super Bowl bid committee says is symbolized by the 49ers' new, $1.2 billion stadium in Santa Clara. "Fans will be able to go cashless, ticketless, order everything from their seats. We'll have WiFi for all 75,000 people," said bid committee chairman Daniel Lurie. "It's the next-generation stadium. So that's a huge component." On Tuesday, Lurie will give a 15-minute presentation to owners at the NFL meeting in Boston before the owners vote. The Bay Area is competing against South Florida to host Super Bowl L in 2016. Whichever region loses on that bid will immediately be pitted against Houston for the right to host Super Bowl LI in 2017. The 50th game holds the most prestige, though, and it's the one the Bay Area group badly wants to land. Super Bowl L will be an acknowledgment of the game's – and the NFL's – success over the past five decades.
State of the art stadium centerpiece of Bay Area's bid for Super Bowl L
Sacramento Bee | May 20