Noah Lookofsky is tired of playing the game. For the last eight years he has represented athletes and entertainers, including various NBA players. Formerly a vice-president of television at ICM, one of the biggest agencies in Hollywood, Lookofsky got the itch to venture out on his own and dive into sports, specifically representing NBA prospects. Yet the process of pursuing and signing those players never felt right. Founder and president of All Pro Sports (and then Ascend Sports & Entertainment), a small agency based in Beverly Hills, Lookofsky quickly found that paying players under the table -- even while they were still playing in high school and college -- was necessary to compete with the big agencies. When the back-room handshakes resulted in a signed client, he didn’t complain about the process. Yet it was his dealings with one particular potential client –- former UCLA standout Tyler Honeycutt -- that ignited Lookofsky’s departure from the sports business last year. Lookofsky claims he had invested $55,800 in the UCLA forward while Honeycutt was in high school and college in hopes of landing him as a client as he entered the NBA Draft. Honeycutt played for UCLA from 2009 to 2011. Yet Lookofsky watched from the sidelines as Honeycutt signed with another agent -– Jason Martin -- and was drafted by the Sacramento Kings with the 35th pick in the 2011 NBA Draft. Honeycutt now plays pro basketball in Israel.
Spurned agent alleges he paid Tyler Honeycutt at UCLA
SB Nation | Apr 2