When University of Louisville athletic director Tom Jurich announced a new $160 million, 10-year deal with athletic apparel giant Adidas on Aug. 25, a reporter asked him if some of the proceeds would be shared with the university. “It’s for the athletic department,” Jurich replied. “It’s for these student-athletes. It’s been earmarked for them.” In fact, under the current deal with Adidas, which expires July 1, 98 percent of the cash provided by Adidas goes to one person: Rick Pitino, the now-suspended head coach. In 2015-16, for example, $1.5 million went to Pitino under his personal services agreement with the apparel company while just $25,000 went to the program, according to a contract obtained by the Courier-Journal under the state public records act. The year before, Pitino also got $1.5 million, while the department banked just $10,000. Under the existing and new contracts, any money that Adidas pays to University of Louisville coaches under personal service agreements is deducted from what the company gives to the athletic program.
Rick Pitino raked in 98% of the money from Louisville's Adidas deal
USA Today | Oct 5