A malfunction with a pair of sneakers made by Nike may have cost Zion Williamson some time during the college basketball season earlier this year, but it sounds like it actually turned out to be a good thing for the former Duke star.

Williamson announced on Tuesday that he has signed an endorsement deal with Jordan Brand, which is of course owned by Nike. While the terms of the deal were not initially known, Darren Rovell of The Action Network reports that Williamson blowing out his shoe on national TV “made the stakes of landing Zion that much greater.” Rovell estimates that Williamson made millions more on his endorsement deal because the embarrassing sneaker malfunction made Nike that much more desperate to sign him.