The governing bodies of international sport and hockey have taken a big step in negotiations over the NHL's potential Olympic participation in 2022.
Following a meeting earlier this week, the IOC and IIHF indicated a willingness to address the issues the league has raised about taking part in the Beijing Games, reports Sportsnet's Elliotte Friedman.
That's a significant shift from what the IOC and IIHF indicated months earlier, although NHL deputy commissioner Bill Daly said the league still wants to tie Olympic participation to the ongoing CBA talks, Friedman added.
On Saturday's edition of Sportsnet's "Saturday Headlines," Friedman explained which concessions the IOC and IIHF are open to discussing.
"That includes insurance, that includes travel costs, and it also includes the marketing rights - the ability to use the Olympic video (of) the players themselves on the league's and the players' own platforms," he said.