Maxx Crosby walks through the hallways at The Wynn, a popular luxury hotel and casino on the Las Vegas Strip. He’s only hours removed from signing a four-year extension with the Raiders that made him one of the highest-paid defensive players in NFL history, but he’s not here to celebrate. He’d woken up at 5:30 a.m. the previous five days to work out at the Raiders facility, but he’s up this Saturday morning for a different type of work.
The 6-foot-5 redhead, wearing a matching gray shirt-and-shorts set, stands out, and he’s recognized by Raiders fans in the hotel. He acknowledges them but keeps it moving and, after greeting a reporter, slides inside the front door of his destination. He walks past the Blue Wire Studios at the entrance and makes his way to the control room, where he’s met with a wave of congratulations by the production staff, a Blue Wire executive and his co-host, Roqui Theus. They’re all here to record a yet-to-be-named show for the digital sports media content platform featuring the Raiders’ star pass rusher.
Years ago when Crosby sat down with his agent, CJ LaBoy, before hiring him, he stressed his desire to host his own multimedia content after his playing career. The opportunity came much sooner, as he signed a 45-episode deal with Blue Wire late in his third NFL season. This is only his second day working in-studio, but it’s already something he enjoys. It’s a business opportunity and another way for him to connect with fans beyond games and social media, but it’s also one of the avenues he’s exploring to help set up his life after football.
“I’ve always had a vision of what I wanted my career to be,” Crosby told The Athletic. “I know, at the end of the day, football is No. 1. That’s my baby, and I protect that with everything. But the football career, if you’re lucky, if I play 10 years or 15 years, I’ll be in my 30s when I’m done playing. A lot of coaches and people growing up when you’re in high school and things like that, obviously football is your No. 1 focus, but they don’t tell you there’s life after football. … I’m focused on building my future for not only myself but my fiancee and my family.”
Crosby’s aim is serious, but his show doesn’t carry the same tenor. It’s based on Crosby, Theus and a guest reacting to funny videos from across the internet. The videos are broken down into segments from episode to episode. There might be a “don’t try this at home” portion of one episode and another featuring esports. It’s an ode to MTV’s long-running show “Ridiculousness.”
“The show is based on completely yourself and being comfortable and just hanging out,” Theus said. “We want people who are watching to feel like they’re in the room with us and to feel like they’re just kicking it with us.”
There’s an element of ad-libbing to the show. Theus is the more animated of the two and does well at transitioning when conversations run dry. And although Crosby is more relaxed, he’s easily able to relate to guests.
Guests so far have included Crosby’s former Raiders teammate Zay Jones, his current teammate Denzel Perryman and Las Vegas Aces forward Dearica Hamby. In between videos, the hosts talk casually with their guests about a wide range of topics. It’s not just to fill space; they want their audience to get to know the various sports figures and celebrities who appear.