The league’s new CEO, Richard Masters, has revealed they are actively working on plans to launch a Netflix-style digital streaming channel, selling live games direct to fans.

Trials of a new ‘Over The Top’ (OTT) service that cuts out traditional broadcasters could start as early as 2022, in select test markets overseas. If successful, it could revolutionise the way football is consumed.

“During the last [rights bidding] process [for the 2019-22 seasons] we spent quite a lot of time and invested a lot of resources in building our expertise and capacity in ‘direct-to-consumer’,” said Masters.