Papa John's is no longer the official pizza of the NFL. CEO Steve Ritchie said on the company's earnings conference call that the league and the company mutually decided it was in their best interests for Papa John's, which became the official pizza of the league in 2010, to give up the designation. The brand is the first NFL sponsor to leave in the midst of its deal. The company said on the call that there was no additional cost for undoing the deal. "The NFL and Papa John's have made a mutual decision to shift from their official league sponsorship to a focus on partnerships with 22 local NFL teams, presence in broadcast and digital media, and key personalities in the sport," the league and company said in a joint statement. The company will continue to invest in the NFL through its local-market deals with 22 teams. The company will no longer have presence at the league's big events, including the draft and the Super Bowl, which will be given to the new pizza sponsor. The league is expected to have a replacement before the 2018 season begins.