Both on and off the field, Davante Adams is making major moves.

The Green Bay Packers wide receiver's remarkable 2020—his fourth straight Pro Bowl campaign and first All-Pro selection—helped set the stage for an equally exciting future, which includes work with sports nutrition leader Optimum Nutrition and its Building Better Lives program.

In addition to promoting easy access to fitness for all, he and Minnesota Vikings wideout Justin Jefferson, 22, are determined to bring permanent fitness resources to underserved communities—including his own in East Palo Alto, California, and Jefferson's in Saint Rose, Louisiana.

Adams, who's heading into a contract year, is on the periphery of the NFL's biggest story, as star quarterback Aaron Rodgers' status with the Packers is still in doubt. With Rodgers having played a pivotal role in his growth as a player over the last seven years, the 28-year-old is hoping the quarterback will stick around and help lead the team to another successful season following consecutive trips to the NFC title game.