NHL jersey advertising could begin as early as the 2022-23 season, according to Mark J. Burns of the Sports Business Journal. However, nothing has been approved or finalized by the league's Board of Governors. Burns writes:

"In recent weeks, NHL clubs have been conducting valuation work — some with third-party sports sponsorship and marketing agencies as well as valuation firms — to determine what a jersey patch and helmet decal could both be worth before eventually providing that data to the league, sources said. In other words, what's the business and revenue case for formally adopting the new sponsorship assets, some sources described."

The location of a jersey patch is being discussed and evaluated, Burns adds. It could be placed on the chest or shoulder, and sizing is currently unclear.