The NFL is reportedly closing in on a business partnership with one of the most influential figures in the entertainment industry.

Michael McCarthy of Front Office Sports reports that the NFL and Jay-Z’s Roc Nation are close to finalizing a business partnership, with Roc Nation expected to make an official announcement on Wednesday. It’s unclear exactly what the partnership would entail, as neither the NFL nor Roc Nation would comment on the reported arrangement.

Roc Nation Sports currently represents several star athletes, including New York Giants running back Saquon Barkley. Going into business with Jay-Z could be a good move for the NFL as it looks to rebuild its reputation among younger fans and the urban community.