The NFL is getting in on the sports betting action, announcing a multiyear agreement with Caesars Entertainment, DraftKings and FanDuel on Thursday.
The three sportsbooks are now official sports betting partners of the league.
In the immediate aftermath, fans can expect to see betting content appear around NFL Media properties, most notably the NFL app and NFL.com.
"As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL's vision and goals," chief revenue officer and executive vice president of NFL Partnerships Renie Anderson said. "Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love."