A third-party NIL collective will soon come to USC. The Athletic confirmed the Los Angeles Times report that donors will soon start a collective named “Student Body Right.”
Two months ago, USC announced its NIL entity — BLVD LLC. — with designs on avoiding all the issues that may arise from a third-party collective, such as booster influence and potential NCAA scrutiny. It was essentially the school’s attempt of having a collective but one that it would have more oversight over.