LaMelo Ball is coming to Northeast Ohio. And he's receiving a hero's welcome.

Earlier this week, the former 5-star prospect and youngest brother of the famous Ball family revealed he'll spend the senior season of his high school career at the SPIRE Institute in Geneva. On Friday, a billboard welcoming Ball appeared in downtown Cleveland, -- more specifically on I-90, by West 3rd Street, just minutes from Quicken Loans Arena.

The billboard, which is similar to the LeBron James 'Witness' billboard that used to decorate the Sherwin Williams building, was produced by "Overtime," a self-described "sports network for the digital generation that focuses on the next generation of athletes." Overtime has covered Ball's rise as a prep star and YouTube sensation, as well as his new teammate at SPIRE, 7-foot-7 center Rob Bobroczky.