Whether it was this summer’s unprecedented player movement or the NBA’s abundance of intriguing story lines, the league's television ratings are up substantially from last season. Between ESPN, TNT and NBA TV, the league’s viewership is up 32% this season and averaging 1.4 million viewers according to Nielsen, the highest start to the season since the 2010-2011 campaign. That was also LeBron James’ first year in Miami.
NBA's TV viewership up 32%, highest since 2010-2011 season
USA Today | Dec 5