With continued efforts to expand the NBA internationally, the league announced on Monday a multiyear partnership with Japanese tech company Rakuten to become the official broadcast partner for live games in Japan. The NBA will make $225 million during the partnership, but it's not clear how long the partnership will be, according to a report from USA Today. Rakuten has more than 900 million users and will also join the league's list of global marketing partners. Fans will be able to watch games through NBA.com, the NBA App and Rakuten TV through the NBA League Pass. “Rakuten is one of the world’s most innovative companies and an ideal partner for the NBA,” NBA Commissioner Adam Silver said in a release. “Our new relationship with Rakuten speaks to the appetite that our passionate fans in Japan have for live NBA games and content, and we look forward to working with Rakuten to provide the most comprehensive NBA coverage to date.” Rakuten made a jersey patch advertising deal with the Warriors in September that cost a reported $20 million annually, but this will be the first deal the company has done with a North American sports league.
NBA expands international reach with a reported $225M deal in Japan
Sporting News | Oct 10