Claude Julien didn't quite come out and accuse Michael Ryder of giving a lousy effort, but one did not have to be a brilliant between-the-lines reader to get that message from the Bruins coach. Julien was talking yesterday about the decision he made to scratch Ryder and go with rookie Tyler Seguin as the right winger on the line with Chris Kelly and Mark Recchi for last night's game against the Blue Jackets. Ryder, with one goal in his last 14 games, was the choice for a seat in the pressbox — and Seguin scored the game-winner in the shootout, giving the B's their 3-2 victory. "Michael is a streaky player," Julien said. "In his case, he's here to score goals. We know that. He's been known to score goals. But at the same time, when those (goals) don't come, players always have to give an effort in other areas, as well. In his case, the last three games .?.?. Moving forward, at this stage of the season we want some accountability from everybody. The message has to be clear: Everybody has to step their game up. That's what we expect if we're going to be successful. "When things aren't going well, you have to be bring something else to the table. Effort is always a big part of it. (If you're) not scoring, you've got to make sure you're good in your own end. You've got to make sure you do other things that are going to help the club." Seguin made Julien look like a genius, as he made some sweet moves coming in on goalie Steve Mason before finishing with a forehand shot through a small opening between the end of Mason's left pad and the right post.