Coming off a successful postseason, Major League Baseball got some more good news. According to a new report, MLB saw a record in corporate sponsorship spending of $892 million, a jump of almost 8%. It comes after the 2016 World Series, which was the most-watched Fall Classic in 12 years, while this year’s World Series between the Houston Astros and Los Angeles Dodgers was the third most-watched since 2005. MLB feels that it’s beginning to turn a corner after NBA corporate spending got closer to baseball. Last season, NBA sponsors spent $861 million, up 7.8% from the year before. NHL sponsors paid $505 million, which is up 5.9% from the previous season, and MLS sponsors are expected to spend $347 million for this season, a rise of just over 4%.
MLB sees increase in sponsor spending while NFL is trending negative
Awful Announcing | Nov 8