On July 1st, the NCAA announced it student-athletes can now benefit from their name, image, and likeness. The athletes wasted zero time in making some serious cash.

Percy “Master P” Miller’s son, Hercy Miller, is headed to Tennessee State, an HBCU in Nashville, with a sizable addition to his bank account. The 19-year-old basketball player signed a $2 million endorsement deal with Web Apps America. He will serve as the brand ambassador for the technology company which focuses on web, mobile, and augmented reality development.

“I am proud of my son, he is a leader on and off the court. Working with a technology company as a student-athlete is a first deal of its kind. Hercy will be able to increase the awareness of the HBCU system on a global level,” says Master P.