Mark Cuban has never been one to keep his thoughts to himself.

The outspoken owner of the NBA’s Dallas Mavericks — who took his frank approach to the masses as a star on ABC’s Shark Tank — is certainly not afraid to speak his mind, even if it means dragging a country’s national pastime through the mud.

Cuban has long been extolling the virtues of the NBA, a “superstar driven” league with talent that appears to have a greater international reach than that of the other three major North American sports.

He recently sat down with NBC Sports to discuss the merits of top prospects playing in the G League as opposed to taking the college route, but it didn’t take long for Cuban to shift his focus to the NHL.

It’s a “league driven league,” says Cuban, much like the NFL — the talent in these leagues just doesn’t seem to have the same international appeal as that of the NBA.