The Dallas Mavericks aggressively pursued Dwight Howard in free agency before the center ultimately chose to sign with the Houston Rockets. But in a lengthy blog post explaining his team's decision making in the past present and even future Mavericks owner Mark Cuban explained losing Howard to Houston isn't necessarily a bad thing. "We saw it as somewhat of a risk but felt like because Dwight by all appearances and checking we did is a good guy and with our support systems we believed we could make it work" Cuban wrote. "If not he was obviously a very trade-able asset. "If we had gotten a single max out free agent that cost us 19 or 20m dollars we would have had a good team" Cuban added. "But we probably would not have had a championship contending team." Cuban touched on the culture of the Mavericks something he considers to be a vital aspect to an NBA franchise's success. He did not specify whether Howard would fit Dallas' culture but he did say it's the reason he won't trade Dirk Nowitzki. "Your best player has to be a fit for what you want the culture of the team to be" Cuban explained. "He has to be someone who leads by example. Someone who sets the tone in the locker room and on the court. It isn’t about who talks the most or the loudest. It is about the demeanor and attitude he brings." After failing to land Howard the Mavericks went out and signed a variety of veteran players. Some would call it 'Plan B' but Cuban doesn't see it that way. He thinks of the recent moves as an inevitability coming one year sooner than expected.