Nike’s bold move to make the extremely polarizing Colin Kaepernick as the face of the company’s latest ad campaign has inspired a countless number of people to channel their hidden pyromania. The initial fear among Nike supporters was that the sports apparel giant’s stock market value will take a nosedive. Well, that’s not what’s happening, and anyone who’s been waiting for Nike to collapse is not only NOT getting what they want, they are also getting laughed in the face by Los Angeles Lakers superstar LeBron James.

According to a report by Eben Novy-Williams of Bloomberg, Nike shares have already hit an all-time high, closing on Thursday at $83.47 per unit.