LaVar Ball has been one of the most well-known personalities in recent years. His controversial remarks and unorthodox methods have launched the Ball family into Internet fame. Over the top comparisons coupled with a huge sense of confidence was one of the traits that made LaVar stand out. Aside from being the father of the Ball brothers, LaVar has made their name prominent with his business ventures.
The Big Baller Brand or BBB was a hot topic when Lonzo Ball first entered the league. The brand’s marketing campaigns jumped on Lonzo’s rap career and made news as the former number 2 pick’s shoe – deciding to pursue their own brand rather than sponsorship deals from major sporting brands.
The shoes, however, proved to be faulty in which Ball himself admitted. His signature shoe of the ZO2 was priced nearly $500.