Florida Atlantic football coach Lane Kiffin’s mantra since taking over the Owls program has been simple but all over Twitter: Come to #thefaU. Kiffin has used this hashtag to try and get literally anyone he can to come and show some love for his new football program. He used it to (kind of) recruit Louisville quarterback Lamar Jackson, attract actual recruits and even troll other people. Sometimes, it works.
Lane Kiffin got Snoop Dogg and Uncle Luke to come to FAU
USA Today | Dec 18