To close the opening day of Under Armour's Human Performance Summit, Philadelphia 76ers All-Star center Joel Embiid announced he will launch his first signature shoe with the company later this fall.
Officially dubbed the Under Armour Embiid 1, the late 2020 launch will make Embiid the only current center in the league with his own signature shoe.
"It's been a long and great process," Embiid said. "It's not a big man shoe. It's a shoe for any basketball player."
Only sixteen current NBA players have their own signature shoe, which incorporates their design and performance feedback throughout the creative process, and includes a 5% royalty from the sales of each pair.
The 7-foot franchise center first signed the lucrative five-year shoe deal with Under Armour in October, 2018, negotiated by Creative Artists Agency, making him the highest paid player at his position.
For now, the mid-cut, mesh-based signature shoe has only been previewed in a phone-restricted setting, with Embiid potentially debuting his namesake sneaker on the court as early as this spring's playoffs.