Our world revolves around media. We are spending so much time on electronic devices and in front of brightly lit screens that our expectations for the delivery of news and information have become immediate and insatiable. We want highlights, snippets of statistics and immediate updates condensed into 140 characters or less and accessible at the flick of a digit. And nowhere is this more prevalent than in the world of sports, where the media presents events and commentary in highlight reels; turning a 2 ½ hour game into 2 ½ minutes of the portions of plays and results. But who is it that is choosing those plays, and on what basis are they choosing them?