Hooters has entered the name, image and likeness game with a unique approach.

The national restaurant chain announced Monday it has signed 51 offensive linemen from 10 different schools to NIL deals, partnering with offensive line groups rather than individual athletes to celebrate “the unsung heroes of college football.”

“For decades, the physical play, blue-collar mentality and on-field leadership of the offensive lineman has shined, but national praise and attention for these crucial players has all-too-often been sidelined,” Hooters CMO Bruce Skala said in a release.