Ken Griffey Jr. believes Major League Baseball must do a better job of attracting African-Americans to the sport.

The Hall of Famer said Sunday - one day before the league honors Jackie Robinson by wearing No. 42 in every game - that changes must start at the grassroots level.

"I don’t think it's the intent of baseball not to have black ballplayers,’’ Griffey told Bob Nightengale of USA TODAY Sports. "But we have to find a way to get these kids back. We lost them to football. We lost them to basketball. We lost them to golf. People don’t see how cool and exciting this game is.

"The NFL and NBA has done a better job than we have in showing the fun side of the sport, having people talk about it whether it's on social media, commercials or the news.