What Victor Cruz hinted at so many times last season was made clear Wednesday when the Giants receiver signed on with rap star Jay-Z’s budding sports agency. Cruz, who had cryptically added Jay-Z’s diamond-shaped “Roc” hand signal to his famous end-zone salsa dances last year, is the second local sports star to hook up with Roc Nation Sports after Robinson Cano signed this week. Jay-Z’s new sports agency is affiliated with the powerful and much more established Creative Artists Agency (CAA), which already represents Cruz in football matters through super agent Tom Condon. That is expected to continue, in part because Jay-Z is not yet a licensed agent with the NFL Players Association while Condon is one of the most powerful — and feared — representatives in the sport. Cruz’s deal with Jay-Z is more likely to be a way to boost his endorsements (he already has agreements with Nike, Campbell’s Chunky Soup and Time Warner Cable) and help grow Cruz’s nascent Young Whales clothing line. Cruz’s decision to sign with Jay-Z has to be considered good news for the Giants, because it makes it much less likely he will want to leave this market next year as an unrestricted free agent if, as expected, he doesn’t receive any outside offers as a restricted free agent this spring.
Giants’ Victor Cruz signs with Jay-Z
New York Post | Apr 4