Oklahoma Sooners quarterback General Booty is wasting no time in taking advantage of his name to earn money. Since college football players are now allowed to create income streams thanks to the NIL rule, it is no surprise that Booty is capitalizing on his viral-ready name to sell merchandise. His latest? The General’s Crimson Cream.

General Booty is definitely making Oklahoma football fans proud with his marketing skills, as you can see in a promotional video he recently uploaded via his Twitter account.