Placentia resident Bryan Bohlken has gone to the past 17 opening days at Angel Stadium, and he plans to make it 18 this April. So as he always does, he checked the team's pricing guide the night before tickets went on sale last month. With the View MVP seats he and his friends usually sit in listed at $36 apiece, Bohlken arranged to get the money from his friends and drove to Angel Stadium the next morning to avoid Ticketmaster fees online. When he got to the ticket window after a two-hour wait in line, he said an attendant informed him they cost considerably more: $58 apiece. When he told her he had seen a different price online, she said the prices were subject to change – and had, that very morning. Upset at himself for not checking online again before he left, Bohlken went home dejected and told his friends the tickets were a no-go. Then he logged on to check again, and was incredulous to find the same prices he initially saw. He called the ticket office repeatedly, hoping for an explanation. He didn't get one. "I don't have a problem paying $58 if I have to," Bohlken said in a telephone interview. "They spent a lot of money on the players. It's very expensive to have Josh Hamilton – I understand. The deception was what I was mad at." In this case, deception is a matter of perspective. Confusion, however, is clear. The way fans buy tickets to sporting events is changing rapidly and the Angels are aggressively adjusting along with it, attempting to grab a bigger piece of the massive pie that is ticketing in 2013 and beyond.
For some, Angels' dynamic pricing a ticket to confusion
Orange County Register | Mar 12