Every player on the Ole Miss football team is beaming with happiness this week after they were all offered an NIL contract with Tupelo-based jeans company Blue Delta Jeans.

Each player who signs a deal will get a pair of custom-made jeans — which usually sell for $450-$500 a pair — in exchange for social media posts promoting the product. Each player will receive $100 for each pair of jeans he sells.

As of this writing, 33 players on the team have signed contracts, and 44 have been fitted for jeans, according to Weaver, who is also the COO.

Via Forbes:

“We have never dabbled in college sports because, obviously, before this year, it wasn’t legal,” Weaver said.