Freshman forward Zion Williamson and Duke will host rival North Carolina on Wednesday night — and last-minute tickets for the game are quickly approaching Super Bowl-level prices.
As of early Wednesday morning, the average ticket for the game between the No. 1 Blue Devils and the ninth-ranked Tar Heels was reselling for $3,296 on SeatGeek.com— a higher average resale price than tickets at four of the past nine Super Bowls, according to company spokesperson Chris Leyden.
This year's Super Bowl between the New England Patriots and Los Angeles Rams had an average resale price of $4,656 on the site, Leyden added.
"The biggest driver here is venue size," Leyden wrote in an email to USA TODAY Sports on Wednesday morning. "Cameron Indoor is one of the smaller venues in college basketball, especially when you remove a bunch of seats for students. This is supply and demand at work — there is a ton of demand and very little supply."