"Johnny Hockey" is following in the footsteps of "Johnny Football" -- right into Canadian and U.S. patent and trademark offices. After NFL quarterback Johnny Manziel turned heads while winning the Heisman Trophy and made headlines by trademarking the term "Johnny Football" while starring at at Texas A&M, the NHL's Johnny Gaudreau is following suit during his own breakout rookie season with the NHL's Calgary Flames. TSN has learned that Gaudreau, winner of the Hobey Baker Award as U.S. college hockey's best player last year, has trademarked the term "Johnny Hockey" with patent and trademark offices in both Canada and the U.S. Like Manziel, Gaudreau wants to slap his name on sports equipment and apparel, not to mention athletic shirts, sleepwear, athletic tops, shorts, skirts and gloves. Gaudreau's application is pending in both countries. "We were concerned that people were going to abuse the Johnny Hockey name, coming out with Johnny Hockey shirts and stuff and we wanted to make sure that did not occur," Lewis Gross, Gaudreau's agent, told TSN. "We felt that Johnny was going to be a special player and if he takes off the way we felt he could, he has the potential to have endorsement opportunities that could be very valuable."
Flames' rookie files trademark applications for 'Johnny Hockey'
TSN | Jan 14