The Atlanta Falcons made headlines last season by offering food at unheard of low prices at the new Mercedes-Benz Stadium. The Falcons said at season's end that concession sales increased 53 percent with their "Fans First Menu Pricing" and fans on average spent 16 percent more than in 2016. The Falcons made a profit — there still were premium items on the menu, too — but not as much as the previous year. Whether that's the beginning of a trend remains to be seen. The Falcons say they've been contacted by a number of teams seeking information, but don't expect a rush by the Green Bay Packers or other NFL teams to adopt that approach. NFL teams are reluctant to leave money on the table, and equally reluctant to have other teams leave shared money on the table. Concessions income is among the revenue sources which NFL teams share with one another.