With their season finally over, the Detroit Red Wings — like every pro franchise — can turn their attention to the most important business of any off-season. Selling season tickets. Over the next few months, especially after the 2013-14 schedule is announced, expect to hear plenty about the NHL Winter Classic, Hockeytown Winter Festival, the move to the Eastern Conference and retiring Nicklas Lidstrom’s No. 5 jersey. Those will be the franchise’s biggest selling points, besides having a young team coming off an inspired playoff run. The Wings recently mailed brochures to former season-ticket holders that touted these schedule highlights. The brochure’s title? “Hockeytown is calling ... Let’s get realigned.” One section dealt with the Original Six rivalries and how the other five will make at least one appearance at Joe Louis Arena. And it pointed out the Wings’ history with the Toronto Maple Leafs (who lead the all-time series, 276-275-93), the Boston Bruins (Wings lead, 294-234-95-1) and Montreal Canadiens (Habs lead, 271-201-96).
Detroit Red Wings' strategy: Getting realigned for selling season tickets
Detroit Free Press | Jun 3