There was a time, not too long ago, when the baseball press practically gave Derek Jeter awards for providing them no information whatsoever. As a player, he turned not answering questions into an art form. To the point where, eventually, the press just stopped asking him substantive questions almost entirely. Unlike a lot of players who shut out the media, Jeter did it rather politely, so he did not get that passive aggressive treatment — or, occasionally, the aggressive-aggressive treatment — the press often gives uncommunicative players. To the contrary. He was positively lauded for his lack of communication. Lionized, even. Take this column from Jeff Peralman at CNN.com from 2014, under the headline “Derek Jeter: Baseball’s Humble Hero”: Throughout the first 18 seasons of his career, Jeter has often been labeled “dull” by the media. His answers to questions are unimaginative and full of cliché baseball nothingness blather. In hindsight, however, such lameness is almost to be admired. We live in an era where too many athletes feel as if they need to draw attention to themselves — for confidence, for commercials. If you’re not tweeting trash talk, you’re texting trash talk. Or making bold promises. Or demanding money or respect . . . he’s a guy who merely wanted to be a guy. How about this from the New York Times around the time of his retirement: Jeter’s ability to maintain a posture of sustained inscrutability — or, if you must, dignified comportment — has extended especially to the spoken word . . . he has played his best defense in front of his locker: catching every controversial question thrown to him and tossing it aside as if it were a scuffed ball unsuitable for play. In a major league career that dates to the Clinton administration’s first term — he is the only Yankees shortstop a generation of fans has known — inquiring reporters have gathered around Jeter in the clubhouse thousands of times. He has maintained eye contact, answered nearly every question posed to him — and said nothing. This is not a complaint, but rather an expression of awe; of admiration, even. His batting average and fielding percentage aside, this kid from Kalamazoo, Mich., entered the New York meat grinder two decades ago and came out the other end looking as sharp as Joe DiMaggio’s suit. This opinion of Jeter was pervasive throughout his career, but especially pronounced at its end of it. Jeter was deified by the press for saying nothing to the press. Praised for making the media’s job harder by the media itself. That’s pretty amazing when you think about it. Times, however, have changed. Some minor grumbling about Jeter’s non-answers to media questions began soon after he took over as Marlins co-owner. Ken Davidoff of the New York Post wrote a column about it all back in October, saying Jeter’s “Crash Davis Rules of Media Relations don’t apply anymore.” Not too many people echoed that at the time, probably because it came in the wake of a pretty boring introductory press conference and the stakes were pretty low. I did wonder at the time, though, if the media was waiting to turn on Jeter once he actually started making moves in his new role.
Derek Jeter: no longer the media’s darling
Hardball Talk | Dec 12