Damian Lillard's banner year continued Monday, when the second-year Portland Trail Blazers point guard finalized a new shoe contract with Adidas that is believed to be among the most lucrative of any player in the NBA. While the exact figures of the eight-year deal were not immediately known, a person with knowledge of the contract said it is smaller only than that of Chicago Bulls point guard Derrick Rose (reportedly $185 million over 13 years with Adidas) and the Miami Heat's LeBron James (reportedly $20 million annually with Nike) among NBA players. If certain incentives are met, the deal could extend to 10 years. The person spoke on the condition of anonymity because the financial terms are not typically disclosed. In a news release, Adidas head of global basketball sports marketing Chris Grancio called Lillard "one of the cornerstones of the adidas brand." The structure of Lillard's previous deal was such that he could opt out and renegotiate at this early juncture of his fasttrack career. Adidas would have had stiff competition if they waited any longer, as their window to have exclusive negotiating rights with his agent, Aaron Goodwin of Goodwin Sports Management, recently ended and Nike as well as the Jordan Brand were known to be very interested in luring Lillard away.
Damian Lillard lands mammoth shoe deal with Adidas
USA Today | Apr 14