Cristiano Ronaldo was signed by Juventus to lead their Champions League obsession and end a 23-year wait for Europe's premier club crown.
Instead, despite the five-time winner's mega-money arrival in Turin, Max Allegri's men again fell short in 2018-19.
Having reached two of the last four finals, and after falling foul of Ronaldo's brilliance in 2017-18, the Bianconeri were stunned by Ajax in this season's quarter-finals.
The Dutch side, whose annual revenue is less than the figure Juve spent to sign Ronaldo, won 2-1 in Turin to claim a 3-2 aggregate win.
Now, despite another Scudetto - an eighth in succession - Ronaldo has reportedly called on Turin chiefs to finance a big-money summer spend, in their quest to conquer Europe next term.
According to Corriere dello Sport, there are six names on Ronaldo's transfer wishlist.
Top of that list is Benfica wonderkid Joao Felix, who has enjoyed a stunning breakthrough season in Portugal; the 19-year-old is already being linked with a host of Europe's elite.