Hall of Fame receiver Cris Carter, who overcame drug addiction early in his career, stressed that Browns receiver Josh Gordon won't change until he finds his own rock bottom and asks for help. "It's fairly obvious that (using substances) is more important to him than anything else,'' the former Ohio State star told cleveland.com in a phone interview. "It's always been very, very important to him. It's well-documented that it's been primary since early college. Maybe it even goes back to early high school.'' Carter stressed that if Gordon can overcome his issues and stay healthy, he could be one of the best to ever play the game. "He's really one of the few receivers that's playing in the game now that with a sustained long and healthy career you can say he's got the potential to wear a gold jacket,'' said Carter. "He's pretty special.'' Carter, who turned his life and career around in Minnesota after Eagles coach Buddy Ryan cut him in 1990, helps plenty of players in the NFL struggling with substance abuse, but only the ones who are open to it. "If the building is on fire and the person decides to stay in there, I don't run in there and get him out,'' Carter said. "If you see them breaking the glass, if you see them struggling and trying to get out -- that's my analogy of how I help out the guys in the league and the kids that really, really need help.'' He indicated that Gordon, who's facing an indefinite suspension from the NFL for what's believed to be at least his third violation of the NFL's substance, might not be ready to quit yet. On May 25th, Gordon was ticketed for speeding, and the Cuyahoga Count Sherriff's deputy detected the smell of marijuana in the car, a source told cleveland.com. One of the Gordon's three passengers was cited for marijuana possession. "I'd much rather help an undrafted free agent that has a problem and he says I've got a problem and he wants some help, then help a guy who's first-team All-Pro (and hasn't reached out),'' said Carter. Carter said he and other NFL veterans are there for all of the players who need them, and that a lot goes on behind-the-scenes. "We get involved privately when guys have certain issues,'' said Carter. "But some players run away from the help as opposed to running to the help. Most of these kids, they don't want to have a heart-to-heart conversation. They've got enough people lecturing them and telling them what they should be doing.''