The Arizona Coyotes equaled the worst start in NHL history, blowing a third-period lead and losing to the New Jersey Devils 4-3 at Prudential Center on Saturday. The Coyotes (0-10-1) tied the record of 11 consecutive losses to start a season, set by the New York Rangers in 1943-44. New Jersey (8-2-0) got power-play goals by Taylor Hall and Jesper Bratt in the third period to win for the fifth time in its past six games. Hall had two goals and an assist, and Bratt had a goal and two assists. "I thought the guys played great, they deserved to win," said Coyotes coach Rick Tocchet, whose team outshot the Devils 37-25. "When things go bad, you get two calls against you [in the third] and the Devils have a great power play. I thought [the Devils] were a little flat tonight but they found a way to win and we didn't. "One of the biggest things that plagues our team is when the pressure is on, someone makes an ill-advised play."